2025 Goals for Our Puerto Rican Coffee Brand

2025 Goals for Our Puerto Rican Coffee Brand

As we roll into 2025, it’s time to take a moment, grab a cafecito, and look back at everything we crushed in 2024 while spilling the beans (pun intended) on what’s coming next. At Planeta de Café, everything we do is about keeping it real with our Puerto Rican roots, bringing that sabor, and making sure every sip feels like home. So, let’s get into it—here’s what we did last year and what we’ve got brewing for 2025.

Looking Back: 2024, A Year of Growth and Connection

Last year was monumental for Planeta de Café. Fueled by your support, we reached new horizons and deepened our connection to coffee lovers around the world.

1. Planeta de Café Featured in Business Insider!
We’re thrilled to share that Planeta de Café’s journey was spotlighted in Business Insider! From our move to Puerto Rico to creating a coffee brand rooted in culture and connection, they captured the heart of our story. Click here to read the article. 
2. Introduced Flexible Bag Sizes
We recognized the importance of choice and convenience. That’s why we released our coffee in 10, 30, and 50-bag options. Whether you needed a quick pick-me-up or were stocking up for the whole family, we had you covered. Click here to buy our coffee in bulk.
3. Unveiled New Merchandise
Coquito season came alive with our limited-edition "Coquito Season" shirt and Hoodie! They weren’t just merch—they were a celebration of Puerto Rican culture and the joy of sipping coquito alongside a rich cup of coffee. Click here to shop the collection.

As we close the chapter on 2024, we’re filled with gratitude and inspiration to take things to the next level.

2025: Brewing Bold New Adventures

This year, our focus is on innovation, expansion, and celebrating the diversity of coffee experiences. Here’s what you can expect from Planeta de Café in 2025:

1. Release a Dark Roast Coffee

Puerto Rican coffee is known for its balanced, smooth flavors, but we’re turning up the intensity this year. Our new dark roast will cater to those who crave bold, robust flavors. This roast will showcase the richness of our beans while maintaining the signature quality you’ve come to love. Think of it as a coffee that speaks with a powerful voice yet keeps a smooth rhythm—a perfect balance, just like Puerto Rican salsa. Stay tuned for its release date!

2. Introduce a Flavored Coffee

For 2025, we’re bringing a fun and flavorful twist to our lineup. Imagine hints of dulce de leche, coconut, or perhaps even coquito-inspired undertones (we’re dreaming big here!). These flavored coffees will not only be a nod to the sweeter side of our culture but also a way to experiment with new traditions. Which flavors would you love to see? Drop us your suggestions on InstagramStay tuned for its release date!

3. Experiment with Cold Brew

The Puerto Rican sun is no stranger to coffee lovers, and this year, we’re diving into the world of cold brew. Known for its smooth, low-acidity profile, cold brew is the perfect companion for warm tropical days or chilled summer nights. We’re working on perfecting a recipe that captures the essence of our coffee in a refreshing, icy form.


Why These Goals Matter

At Planeta de Café, every decision we make is about building connections. Whether it’s through a dark, bold sip, the playful surprise of a flavored coffee, or the cool embrace of a cold brew, our mission is to create moments that bring people together.

Gracias for being part of the Planeta de Café family. Here’s to another year of coffee, connection, and chisme—served hot (or iced)!

Click here to shop our coffee.

Back to blog